{"id":1363,"date":"2023-04-17T22:10:28","date_gmt":"2023-04-18T03:10:28","guid":{"rendered":"https:\/\/www.gnosisxxi.mx\/?p=1363"},"modified":"2023-04-17T22:10:28","modified_gmt":"2023-04-18T03:10:28","slug":"creative-economy-part-iv-the-value-added-of-technology","status":"publish","type":"post","link":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/","title":{"rendered":"Creative Economy (Part IV) the value added of technology."},"content":{"rendered":"<p>The creative economy have found an strategic ally in technology to boost new brand and innovative product and service generation, with high creative content for a great impact in consumer\u00b4s experience. In arts with digital an interactive museums, videomapping, living museums, festivals with lightning and 360 soundtrack, interactive historic places with dynamic tours using QR for contents and the most representative in design with videogames and animated cinema.<\/p>\n<p>Developed countries have demonstrated strategies focused in creative industries to boost new products and services with different experience for consumers. Some examples are:<\/p>\n<ul>\n<li>MORI Building Digital Art Museum \u2013 Japan. The first digital museum worldwide in Oidaba, Tokyo, was inaugurated in 2018. It is a 10 thousand square mts., place with 520 computers and 470 video projectors to recreate 60 artisitic works to let the visitors to interact with. This museum is transformed in every season of the year, therefore it is never the same.<\/li>\n<li>Bj\u00f6rk Digital- Music and Virtual Reality\u2013 Iceland. An immersive experience with 360 soundtrack and virtual reality is a trip through 6 digital art work: black lake, stonemilker and others; it is a visual proposition. In the Binary Art Gallery it can be found Biophilia, an interdisciplinary Bj\u00f6rk\u00b4s work containing a musical album, an educative project and a multimedia app for mobile devices, to explore songs and to know more about the digital universe.<\/li>\n<li>The escence of a painting. An smelling experience. (Del Prado Museum, Madrid Espa\u00f1a.) The exposition gave a different form of art appreciation; Gregorio Sola, Parfum Academic has created 10 parfum scents for the Museum with basic history of Brueghel &amp; Ruben\u00b4s painting \u201cThe Smell\u201d; through the sense of smell, visitors can experiment what the artists wanted to express. This opens a window to new deep knowledge of the botany of that time and the development of parfums. This was possible with SAMSUNG collaboration with a digital diffuser to be able to smell that 10 scents.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Van Gogh, an immersive experience. It is a 360 visual demonstration to be able to interact with the authors paintings, with high technology and 15,000 fts. screens and virtual reality. This experience let the visitors enjoy the paintings using their own senses.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>However, countries like Mexico also have a place in this industry. Pinoccio, the film, where Guillermo del Toro makes an extraordinary creation of the literary classic, gave him the opportunity to win an Oscar to the best animated movie; through stop motion technique to simulate the movement of each character, with frame by frame photography. A set of skills, technique, creativity, technology, photography and design, added to clay and doh to make each character, let the people \u00a0enjoy a story of bygone age.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1361\" src=\"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/04\/part4eng-300x169.jpg\" alt=\"\" width=\"544\" height=\"306\" srcset=\"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/04\/part4eng-300x169.jpg 300w, https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/04\/part4eng.jpg 589w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The creative economy have found an strategic ally in technology to boost new brand and innovative product and service generation, with high creative content for a great impact in consumer\u00b4s experience. In arts with digital an interactive museums, videomapping, living museums, festivals with lightning and 360 soundtrack, interactive historic places with dynamic tours using QR [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,24,13],"tags":[],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-environment","category-global-environment","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Economy (Part IV) the value added of technology. - Gnosis XXI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Economy (Part IV) the value added of technology. - Gnosis XXI\" \/>\n<meta property=\"og:description\" content=\"The creative economy have found an strategic ally in technology to boost new brand and innovative product and service generation, with high creative content for a great impact in consumer\u00b4s experience. In arts with digital an interactive museums, videomapping, living museums, festivals with lightning and 360 soundtrack, interactive historic places with dynamic tours using QR [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Gnosis XXI\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-18T03:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/03\/Imagen8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriana Maldonado Jim\u00e9nez, MBA, MSc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriana Maldonado Jim\u00e9nez, MBA, MSc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/\"},\"author\":{\"name\":\"Adriana Maldonado Jim\u00e9nez, MBA, MSc\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/#\\\/schema\\\/person\\\/d6c9a151f6e26a58c07293c0426c4ec0\"},\"headline\":\"Creative Economy (Part IV) the value added of technology.\",\"datePublished\":\"2023-04-18T03:10:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/\"},\"wordCount\":451,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Imagen8.jpg\",\"articleSection\":[\"Business environment\",\"Global environment\",\"Innovation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/\",\"url\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/\",\"name\":\"Creative Economy (Part IV) the value added of technology. - Gnosis XXI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Imagen8.jpg\",\"datePublished\":\"2023-04-18T03:10:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/#\\\/schema\\\/person\\\/d6c9a151f6e26a58c07293c0426c4ec0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Imagen8.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Imagen8.jpg\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/creative-economy-part-iv-the-value-added-of-technology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Economy (Part IV) the value added of technology.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/\",\"name\":\"Gnosis XXI\",\"description\":\"Gnosis XXI aplicando el conocimiento y construyendo redes de apoyo para acompa\u00f1ar a las empresas y gobiernos a lograr el \u00e9xito en su prop\u00f3sito con eficiencia y efectividad.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/#\\\/schema\\\/person\\\/d6c9a151f6e26a58c07293c0426c4ec0\",\"name\":\"Adriana Maldonado Jim\u00e9nez, MBA, MSc\",\"pronouns\":\"she\\\/her\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88fef5c9b059fe9f088526b4e13574c1a31a62be3e6f1f387935ffe2dab72766?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88fef5c9b059fe9f088526b4e13574c1a31a62be3e6f1f387935ffe2dab72766?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88fef5c9b059fe9f088526b4e13574c1a31a62be3e6f1f387935ffe2dab72766?s=96&d=mm&r=g\",\"caption\":\"Adriana Maldonado Jim\u00e9nez, MBA, MSc\"},\"sameAs\":[\"https:\\\/\\\/www.gnosisxxi.mx\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/adriana-maldonado-jimnez-40b708b0\\\/\"],\"url\":\"https:\\\/\\\/www.gnosisxxi.mx\\\/en\\\/author\\\/adriana-maldonado-jimenez-mba-msc\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative Economy (Part IV) the value added of technology. - Gnosis XXI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/","og_locale":"en_US","og_type":"article","og_title":"Creative Economy (Part IV) the value added of technology. - Gnosis XXI","og_description":"The creative economy have found an strategic ally in technology to boost new brand and innovative product and service generation, with high creative content for a great impact in consumer\u00b4s experience. In arts with digital an interactive museums, videomapping, living museums, festivals with lightning and 360 soundtrack, interactive historic places with dynamic tours using QR [&hellip;]","og_url":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/","og_site_name":"Gnosis XXI","article_published_time":"2023-04-18T03:10:28+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/03\/Imagen8.jpg","type":"image\/jpeg"}],"author":"Adriana Maldonado Jim\u00e9nez, MBA, MSc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adriana Maldonado Jim\u00e9nez, MBA, MSc","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#article","isPartOf":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/"},"author":{"name":"Adriana Maldonado Jim\u00e9nez, MBA, MSc","@id":"https:\/\/www.gnosisxxi.mx\/en\/#\/schema\/person\/d6c9a151f6e26a58c07293c0426c4ec0"},"headline":"Creative Economy (Part IV) the value added of technology.","datePublished":"2023-04-18T03:10:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/"},"wordCount":451,"commentCount":0,"image":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/03\/Imagen8.jpg","articleSection":["Business environment","Global environment","Innovation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/","url":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/","name":"Creative Economy (Part IV) the value added of technology. - Gnosis XXI","isPartOf":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#primaryimage"},"image":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/03\/Imagen8.jpg","datePublished":"2023-04-18T03:10:28+00:00","author":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/#\/schema\/person\/d6c9a151f6e26a58c07293c0426c4ec0"},"breadcrumb":{"@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#primaryimage","url":"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/03\/Imagen8.jpg","contentUrl":"https:\/\/www.gnosisxxi.mx\/wp-content\/uploads\/2023\/03\/Imagen8.jpg","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.gnosisxxi.mx\/en\/creative-economy-part-iv-the-value-added-of-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.gnosisxxi.mx\/en\/"},{"@type":"ListItem","position":2,"name":"Creative Economy (Part IV) the value added of technology."}]},{"@type":"WebSite","@id":"https:\/\/www.gnosisxxi.mx\/en\/#website","url":"https:\/\/www.gnosisxxi.mx\/en\/","name":"Gnosis XXI","description":"Gnosis XXI aplicando el conocimiento y construyendo redes de apoyo para acompa\u00f1ar a las empresas y gobiernos a lograr el \u00e9xito en su prop\u00f3sito con eficiencia y efectividad.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gnosisxxi.mx\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gnosisxxi.mx\/en\/#\/schema\/person\/d6c9a151f6e26a58c07293c0426c4ec0","name":"Adriana Maldonado Jim\u00e9nez, MBA, MSc","pronouns":"she\/her","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/88fef5c9b059fe9f088526b4e13574c1a31a62be3e6f1f387935ffe2dab72766?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/88fef5c9b059fe9f088526b4e13574c1a31a62be3e6f1f387935ffe2dab72766?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/88fef5c9b059fe9f088526b4e13574c1a31a62be3e6f1f387935ffe2dab72766?s=96&d=mm&r=g","caption":"Adriana Maldonado Jim\u00e9nez, MBA, MSc"},"sameAs":["https:\/\/www.gnosisxxi.mx","https:\/\/www.linkedin.com\/in\/adriana-maldonado-jimnez-40b708b0\/"],"url":"https:\/\/www.gnosisxxi.mx\/en\/author\/adriana-maldonado-jimenez-mba-msc\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/posts\/1363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/comments?post=1363"}],"version-history":[{"count":1,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/posts\/1363\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/posts\/1363\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/categories?post=1363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gnosisxxi.mx\/en\/wp-json\/wp\/v2\/tags?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}