Pablo González Casanova! RIP
A great man has passed away! All of us that have the opportunity to attend in his lectures are in mourning! RIP my dear teacher!
Adriana Maldonado Jiménez, MBA, MSc 18 April 2023
Leadership
A great man has passed away! All of us that have the opportunity to attend in his lectures are in mourning! RIP my dear teacher!
Adriana Maldonado Jiménez, MBA, MSc 17 April 2023
Business environment, Global environment, Innovation
The creative economy have found an strategic ally in technology to boost new brand and innovative product and service generation, with high creative content for a great impact in consumer´s experience. In arts with digital an interactive museums, videomapping, living museums, festivals with lightning and 360 soundtrack, interactive historic places with dynamic tours using QR […]
Adriana Maldonado Jiménez, MBA, MSc 2 April 2023
Business environment, Global environment, Innovation
UNESCO created in 2004 Creative Cities Network to promote the cooperation within the cities that settle creativity as strategic sustainable urban development and to strengthen cultural and creative industries in the development local plan. (UNESCO, 2022). The commitment of each city is to share the best practices, with the association of public-private sector and […]
Adriana Maldonado Jiménez, MBA, MSc 1 April 2023
Business environment, Global environment, Innovation
Creative economy has a mixture of creative industries and cultural industries within the intersection of arts, culture, commerce and technology with the opportunity of being a tool to recover identity and social recomposition in spaces that have strong identity meaning for citizens. In addition, economic recovery can take place through new brand products and services […]
Adriana Maldonado Jiménez, MBA, MSc 29 March 2023
Business environment, Global environment, Innovation
Creative Inustries is the economics of ideas and knowledge. This concept integrate cultural industries and knowledge economy as a result of the increasing demand of recreative or enterteinment services and cudltural services, all in one. (Felipe Buitrago, 2013) As a context, UNESCO, the UN Organization with the commitment of Culture, declared 2021 as the International […]
